
    Grace Hart, Appellant, v. John H. Woodbury Dermatological Institute, Respondent.
    First Department,
    May 11, 1906.
    Libel — advertisement of dermatologist holding patient up to ridicule and scorn—-when advertisement libelous per se.
    It is libelous for a dermatological institute to publish an advertisement containing the picture of a patient marked with smallpox, together with a false statement that although now cured by the institute she allowed her portrait to be used as a repulsive spectacle for the benefit of other sufferers.
    So, too, it is libelous per se to attribute falsely to such patient the authorship of a letter used as an advertisement containing a statement that she was an object of pity and scorn by reason of her disfigurement.
    Appeal by the plaintiff,- Grace Hart, from"an interlocutory judgment of the Shpreme Court in favor of the defendant, entered in the office of the clerk of the coiinty of New York on the 3d day of January, 1906, upon the decision of the court, rendered after a trial at the New York Special Term, sustaining the defendant’s demurrer to the plaintiff’s amended complaint.
    
      Arthur Ofner, foy the appellant.
    
      William W. Pellet, for the respondent.
   Patterson, J.:

This is an appeal from an interlocutory judgment sustaining a demurrer to a complaint in an action to recover damages for an - alleged libel. The decision of the court below was evidently placed upon the ground that the matter complained of. as having .been composed and published by the defendant was .not libelous jper se, and in the absence of an allegation of special damage the action could nój; be maintained. There.are two- causes of action set forth "in. the complaint, the jfirst, in substance^ being that, the defendant maliciously composed and published of and concerning the plaintiff in a newspaper published in the city of New York an advertisement which exhibited a picture or portrait of the plaintiff, who was a patient*pf the defendant (a corporation engaged in the treatment of diseases of the skin and in the correction and removal of irregular physical conditions of the human body)"; that in that advertisement the statement is made.that the plaintiff having been afflicted with, the smallpox, after- her recovery was treated by one John H. Woodbury,- and that her facial condition was appalling,; that she was mentally depressed and morbid and that she shunned association with her old friends and even her own. family; that she, in order that others similarly afflicted might come to know of the blessings in store for them, consented to cast aside: her prejudice and permit a photograph - of herself to be taken when half the .face had been treated and smoothed. • Tlie advertisement then juo.ceeds as follows: “ As yoti can see, clear skin has replaced the repulsive, ravages.of the smallpox. ' When half the task had been finished, true to her word, this, noble woman not only went willingly to the photographer, but felt that in so doing she would be the means of relie ving hundreds of others who were suffering tlie anguish that she herself had known.”

In connection with some of the statements concerning the plaintiff in this advertisement, the complaint contains innuendoes which undoubtedly enlarge the tenor of such statements. But the' plaintiff is not confined to the meaning ascribed to such statements in the innuendoes and if, eliminating them, sufficient remains to show that the article is libelous per se the action can be maintained. (Morrison v. Smith, 177 N. Y. 366.)

This first cause of action does hold the plaintiff up to scorn and contempt in the extract last quoted. 'There is the statement which the plaintiff claims to be false, viz., that she allowed her picture to be taken and used as an advertisement when it was repulsive to look at it. In other words, that she permitted herself to be exhibited as a repulsive spectacle. Any person who would allow that to be done would necessarily be an object of scorn and contempt.

In the second cause of action the plaintiff, after reiterating and realleging the allegations contained in the first cause of action, alleges that the defendant maliciously composed and published of and concerning her and distributed a circular containing an advertisement exhibiting a portrait or picture of her representing the condition of her face after a partial and incomplete treatment showing the left side pocked, pitted and scarred, and the right side in a smooth, clear and normal condition, and in conjunction therewith and as part of the same advertisement that the defendant falsely and maliciously composed and published of and concerning the plaintiff the following false and defamatory matter:

“A Letter to Woodbury.

“Dear Sir.— When I first went to the Woodbury Institute and after a consultation was told that the smallpox pittings that covered my entire face could be removed, I had no faith whatever in your ability to fulfill your promise. How I know better; half my face is as smooth and firm as it was before the dread disease made me an object of scorn and pity, and I look forward now to the day when the other side has been restored as the happiest day in my ’ whole life, for on that day I shall feel at liberty to once more take my place in the world and enjoy the pleasures of life that are denied to those who are afflicted as I have been. I promised to send you this picture when half my face was restored, and now I hope you will hurry and finish the other side. Very truly yours.” Then follow the statements contained in the advertisement concerning the plaintiff, which have been previously referred to as being, set forth in the first cause of action. • -

The plaintiff alleges that the letter above quoted ivas composed . and published by the defendant. It w.as, therefore, not her production, and in it she is-proclaimed as having stated that' she was “an object of scorn and pity,’’ and that through the instrumentality of the defendant and the treatment which was afforded her she could once more take her place in the world and enjoy the pleasures of life that were, denied to. those who were afflicted as.she had been. The effect of such a statement naturally would be to excite the pity and contempt of those with whom she was acquainted, as indicating that through the visitation, of a disease she had become so morbid as to admit that she was an object of the scorn of her friends; that she was virtually an outcast from society, and had not the strength of mind to endure a misfortune which had come upon her without her- fault. Falsely imputing to her the authorship of such a letter we. regard as libelous jper se. The imputation of poverty and squalor or alleged misery may be so put -as to excite ridicule and amount to defamation. (Battersby v. Collier, 24 App. Div. 89.) It will not do to claim that those parts of the publications made by the defendant, which constitute the- substance of the libel, are rendered innocuous because in other places the plaintiff is referred to as a noble woman and complimented in other ways. Such remarks do not condone nor mitigate nor palliate the defamatory portions of the articles. The whole matter may be summed up in a few words. ..The'purport of the allegations of the complaint is that the defend-, ant composed, attributed to the plaintiff and published. a letter which- defames her, in that it attributes to her,a declaration that she was an object of scorn and pity; that letter was used in connection with statements in the advertisements issued by, the defendant that the' plaintiff’s condition before' she was subjected to treatment was such as horrified herself and she presented an appalling sight; that she became mentally depressed and morbid, and that she shunned association with her friends and family,, and'it, was impossible for her to -overcome the embarrassment atid self-Consciousness that possessed her. ' z

The demurrer was improperly sustained, and the interlocutory judgment should be reversed, with costs, and the demurrer overruled, with costs, and the defendant permitted to withdraw demurrer and to answer on payment of costs in this court and in the court beloiv.

O’Brien, P. J., McLaughlin and Laughlin, JJ., concurred; Houghton, J., concurred as to second cause of action.

Judgment reversed, with costs, and demurrer overruled, with costs, with leave to defendant to withdraw demurrer and to answer on payment of costs in this court and in the court helow. Order tiled.  