
    Benita Shvaughn HARRIS, Plaintiff-Appellant, v. COCA-COLA BOTTLING COMPANY CONSOLIDATED, Defendant-Appellee.
    No. 99-1627.
    United States Court of Appeals, Fourth Circuit.
    Submitted Sept. 27, 2000.
    Decided Aug. 16, 2001.
    Geraldine Sumter, Ferguson, Stein, Wallas, Adkins, Gresham & Sumter, P.A., Charlotte, NC, for appellant. Gregory P. McGuire, Haynsworth, Baldwin, Johnson & Greaves, L.L.C., Raleigh, NC; Lucretia D. Guia, Haynsworth, Baldwin, Johnson & Greaves, L.L.C., Greensboro, NC, for appellee.
    Before WIDENER, WILKINS, and MICHAEL, Circuit Judges.
   OPINION

PER CURIAM.

Benita Shvaughn Harris appeals an order of the district court granting summary judgment to her former employer, Coca-Cola Bottling Company Consolidated (Coca-Cola), on her claims of retaliatory hostile environment and retaliatory discharge. See 42 U.S.C.A. § 2000e-3(a) (West 1994). Finding no error, we affirm.

I.

Harris, who is African-American, was employed by Coca-Cola as an administrative assistant from January 1994 until her termination in November 1996. Harris’ difficulties began in August 1994, when Steve Hewitt became Manager of Organizational Development. Hewitt and Harris had several disagreements concerning Harris’ work in general and particularly the assistance Harris provided Hewitt.

Harris’ problems took a different turn in July 1996, when Coca-Cola participated in a job fair held in conjunction with a National Association for the Advancement of Colored People convention. In anticipation of the job fair, Coca-Cola placed an advertisement in The Charlotte Observer that stated in relevant part as follows:

Opportunity Has Never Tasted Better
Sales Manager Trainees Coca-Cola Bottling Company Consolidated will be recruiting at the NAACP Job Fair for Sales Management Trainees. The successful candidates will have a Bachelor’s degree and a minimum of 6-12 months sales or management experience. In addition, successful applicants will possess excellent communication skills (i.e. listens attentively, uses proper grammar, gets point across, etc.), leadership traits (i.e. sets a good example, demonstrates initiative, maintains self-control under pressure) and a high degree of integrity, among other skills and abilities.

J.A. 233. The advertisement had ■ been prepared by Hewitt, whose responsibilities included recruiting qualified minorities. Harris read the ad in the Observer and decided that the inclusion of the parenthetical was degrading because it implied that African-Americans needed the parenthetical to understand what good communication skills and leadership traits were. After she reported her concern to her supervisors, the company decided that future advertisements would not contain the language to which Harris objected.

Harris’ objection to the advertisement did not end with this decision, however. Rather, Harris continued to show the advertisement to other Coca-Cola employees and solicit their reactions. This conduct infuriated Hewitt, who perceived Harris’ actions as an insinuation that he was a racist. As a result of Harris’ conduct, Harris’ supervisor met with her and placed a report in her personnel file. The report stated, among other things, that Harris needed to reduce the time she spent discussing non-business matters with her co-employees. The report also noted that the same issue had arisen with Harris during previous performance reviews.

After the meeting, Harris continued to show the advertisement to other Coca-Cola employees and discuss it with them. Several additional meetings concerning Hewitt and the advertisement followed, and Harris was eventually warned that if she could not move beyond her personal differences with Hewitt, she could be terminated.

In mid-November, Harris was informed that Hewitt was receiving a promotion. Harris responded by sending an e-mail to the company president with copies to several company executives and the board chairman expressing outrage at the employment decision and disparaging Hewitt for, among other things, his preparation of the Observer advertisement. Harris was subsequently terminated.

Following her termination, Harris brought suit against Coca-Cola, alleging, inter alia, that she was subjected to a hostile work environment in retaliation for her objection to the advertisement and that she was discharged in retaliation for sending the e-mail protesting Hewitt’s promotion. The district court granted summary judgment against her on those claims, ruling in both instances that the conduct Harris claimed prompted the retaliation was not protected conduct under Title VII.

II.

Harris contends that the district court erred in concluding that the conduct that she claims prompted retaliation by her employer was not protected under Title VII. Having reviewed the parties’ briefs, and after careful consideration of the record and the applicable law, we conclude that the district court correctly decided the issues before it. Accordingly, we dispense with oral argument and affirm substantially on the reasoning of the district court.

AFFIRMED. 
      
       In her reply brief, Harris contends for the first time that her protected activity forming the basis for her retaliation claims was not limited to opposing the Observer ad and sending the e-mail. This argument is not properly before this court and we decline to address it. See Cavallo v. Star Enter., 100 F.3d 1150, 1152 n. 2 (4th Cir.1996) (holding that an issue first argued in a reply brief is not properly before this court).
     