
    James Van Dyk Company and Robert B. Reilly Company, Plaintiffs, v. F. V. Reilly Company, Herbert St. Clair Heroy and Herbert Osborne, F. V. Reilly and Joseph McCormack, Defendants.
    (Supreme Court, New York Special Term,
    July, 1911.)
    Good-will: Rights of purchaser—Right to re-enter same business.
    Trade-marks and trade-names — What may be appropriated — Names of persons: Acquisition, transfer and abandonment — Effect of - transfer of business; distinction between voluntary and involuntary transfer; Effect of reservation: Remedies — Actual deception of customers.
    One who voluntarily transfers a business and the good-will that belongs to it is estopped from interfering by his own acts with the value of the good-will; while, upon a transfer in invitum, as in ’bankruptcy, the former owner of the good-will may compete with the transferee as with a stranger.
    
      Upon the sale of the business and good-will of a bankrupt corporation, the right to use a trade-name adopted by the corporation to designate its business, but which does riot represent the personal skill of some individual connected with the business, passes to the purchaser.
    Upon á transfer by a receiver of a bankrupt corporation of certain stores conducted by the corporation with the good-will of the business conducted therein, but expressly reserving the right to use the corporate name and excepting from the good-will of the business the u§e of the corporate name, it will be presumed that it was the intention of the parties that the receiver should reserve as well the use of the trade-name adopted by the corporation to designate its business.
    And where the manager of the business of the corporation, after having been deposed from its control, organized a new corporation under a similar name, employing the name of another individual of the same family having the same surname as the one who had given his name to the original corporation, and conducted the business under such circumstances as would probably induce the belief in the public that it was conducted by the original corporation, he should be restrained therefrom at the suit of one who has acquired the right to the use of the riame of the original corporation.
    Tlie assignee of the good-will of the original corporation was guilty of no wrong doing in. continuing its business without the former manager, under whose direction and supervision its commodities had been prepared, when their preparation could be effected in practically the same manner and as well by other experts; and the corporation was entitled to protection not only as to the trade-name which it was using, but also as to the corporate name it did not use.
    Tbial before the court sitting without a jury of an action brought to obtain an injunction against the defendants from engaging in acts of allegédly unfair competition and for compensation.
    Sullivan, Bagley & Wechter, for plaintiffs.
    James Herbert (Wilson E. Tipple, of counsel), for .defendants. '
   Lehman, J.

On the BJth day of August, 1908,- the receiver in bankruptcy of the corporation known as the R. B. Reilly Company sold the twenty-one stores of the bankrupt company, together with and including all the right, title and interest of said receiver of said alleged bankrupt in the leases to each and every of said stores and in the good-will and name of said Robert B. Reilly Company as connected with said business thereby sold and with each and every of said stores and stands. The plaintiffs claim that they are respectively the lessee and owner by- mesne assignments of the good-will of the bankrupt company. They claim that the defendants have induced the public to believe that, in dealing with the F. V. Reilly Tea Company, they are dealing with the Robert B: Reilly Company, or its successor, and thereby interfering with the good-will' which belongs to the plaintiff; and they seek an injunction against these acts and damages for the injuries already suffered.

It appears that, for many years prior to his death in the, year 1906, Robert B. Reilly was engaged in the tea business. His business was conducted for some years under the name of C. E. Reilly, his brother; then under the name of Robert B. Reilly and, after 1900, by a' corporation known as the Robert B. Reilly Company of which he was president. For many years the defendant Herbert St. Clair Heroy was in his employ and in the employ of the corporation. There seems to be no dispute that Heroy was the active manager and had sole charge of all the details of the business, and under his management the business developed and increased until, instead of having only one small office over a saloon, it conducted twenty-one retail stores.

During this period it advertised very, largely and, though the business was conducted under the name of Robert B. Reilly and the Robert B. Reilly Company, it advertised its products as “ Reilly’s ” teas and “ Reilly’s ” coffees; and I find that the word “Reilly’s” was used as the trade-name of Robert B. Reilly and the Robert B. Reilly Company. About the time of Robert B. Reilly’s death, dissensions arose in the corporation, and the defendant Heroy was deposed from the management on October 30, 1907. The corporation went into bankruptcy in the summer of 1908, and its assets and good-will were sold to the James Van Dyk Company,; and title is now vested in the plaintiffs, except as to three stores which were transferred to E. M. Osborne & Co., the name under which the defendant Osborne is doing business.

As soon as the defendant Heroy was deposed from the management, he organized a new corporation known as the E. V..Reilly Company; and that corporation has, both prior and subsequently to the sale in bankruptcy, advertised its products as Reilly’s ” teas and coffees, in stores owned by it, and, subsequently to the bankruptcy, in the three stores owned by the. defendant Osborne.

The case presents three questions:' (1) Have the plaintiffs the sole and exclusive right to the name. Reilly’s ? ” (2) Have the defendants wrongfully infringed the right? (3) Do the plaintiffs come into equity with clean hands ?

The courts in this State recognize a distinction in the rights obtained by a voluntary conveyance of. the good-will of a business and those obtained by a forced sale as in bankruptcy. There is, however, no doubt but that the good-will of a business in its narrow sense is transferable in bankruptcy proceedings. Von Bremen v. MacMonnies, 200 N. Y. 41, 51. A somewhat careful examination of the authorities would seem to show that -the real distinction between the rights transferred is that a voluntary transfer of the good-will estops the transferrer from interfering by his own acts with the value of the good-will transferred while, in the case of a transfer in invitum«, the former owner of the good-will may compete with the transferee exactly as if he were a stranger. As far as third parties are concerned, a transfer of the good-will of a business upon a forced sale confers practically the same rights as a voluntary transfer. The name and style under which a business has been conducted by a partnership firm for a long series of years necessarily becomes attached to and part of the good-will and inseparable from it. Slater v. Slater, 175 N. Y. 143, 148. I see no distinction between the name under which a partnership has conducted its business and the name under which a corporation has conducted its business. Both' have voluntarily selected a name under which to conduct their business; and, when that name has become attached to the business, it passes as part of the good-will upon either a voluntary or involuntary sale. It is quite true that no involuntary transfer of the good-will of a business can prevent an individual from doing business thereafter in his own name, and possibly the same rule applies to a corporation. It may be that the plaintiffs have acquired no exclusive right to do business under the name of Robert B. Reilly Company, if the bankrupt corporation itself should choose to do business; but they have acquired the right to designate the business they have bought by the name by which it has been known, and they have the exclusive right to .use the term “ Reilly’s ” teas and “ Reilly’s ” coffees as the trade-name by which the products of that business have been advertised. These words were used by the corporation voluntarily; they represent no personal skill on the part of the individual Robert B. Reilly, and it is quite immaterial whether or not Robert B. Reilly conferred upon the corporation the exclusive use of his name. So long as he transferred to the corporation his business 'and that business, both individual and • corporate, ’ was done under the name of Reilly’s,” the right to the use of the word “ Reilly’s ” passed as part of its good-will. In this respect, the ease is quite different from Cutter v. Gudebrod Bros. Co., 36 App. Div. 363, where the corporation assumed the name Cutter ” to inform the public that the silk manufactured by said company or corporation was of a certain kind and quality known as Cutter’s silk, or silk goods produced by John D. Cutter, and where the court held that the corporation, having announced by its trade-names that its products were the result of the skill of John B. Cutter, was committing a fraud .on the public when it continued the use of those names against the will of John B. Cutter and without the advantage of his skill. In other words, while a trade-name which has been adopted to assure the public that the products of the business are the results of the peculiar skill of an individual may not be so inseparably connected with the business as to pass with its good-will, a trade-name which has been adopted merely as the name under which the business is conducted without regard to any peculiar skill on the part of the individual is part of the good-will of the business. It .follows that the receiver in bankruptcy has transferred the right to the use of the word' “ Reilly’s ” as part of the good-will of the Robert B. Reilly Company.

The defendants, however, claim that, if the receiver transferred to James Van Dyk Company the right to use the trade name “ Reilly’s,” then by parity of reasoning a transfer by it to E. M. Osborne & Co. of three of the stores, “ together with all the right, title and interest heretofore acquired by the said James Van Dyk Company from William H. Henkel, Jr., as temporary receiver of Robert B. Reilly Company, an alleged bankrupt, in and to the fixtures contained in and good-will of (except the name Robert B. Reilly Company) the stores, business and premises formerly leased by the Robert B. Reilly Company,” etc., passed to Osborne and his assignees the right to use the name Reilly’s ” in connection with these stores. If the bill of sale contained no express reservation, then this contention would obviously be sound. A consideration of the entire bill, however, has led .me to the conclusion that it .was the intent of the parties to retain not only the right to use the name Robert B. Reilly Company, but also the name “ Reilly’s.” I have reached this conclusion because the bill also contains the following clause: Hothing herein shall be construed to mean that the party of the first part (James Van Dyk Company) has agreed to or does in fact assign or transfer to the party of the second part its right to use the name Robert B. Reilly Company, the party of the first part hereby especially reserving te itself the right to use said name, and the party of the second part hereby agrees to remove any signs from said premises if required on. which shall be printed said name of Robert B. Reilly Company.” It is to be noted that this constitutes not only a reservation of the right to use the name Robert B. Reilly Company, but also an exception of the right to use that name from the transfer of the good-will of the stores. It is undisputed that, while the stores contained large signs bearing the name “ Beilly’s,” they contained no signs upon which the name Bobert B. Beilly Company was printed. As I have pointed ont above, the name “ Beilly’s ” was the trade name under which the corporation did its business; and I believe that the parties intended, in using the words the name Bobert B.. Beilly Company,” to describe the name by which that corporation was usually known and identified. The defendants, however, urge that, since the trade-name is inseparable from the good-will and business (Slater v. Slater, 175 N. Y. 143, 147; Falk v. American West Indies Trading Co., 180 id. 445, 450), such an interpretation is unreasonable and such a reservation illegal. It is true that, ordinarily, the name is inseparable from the business and goodwill;- and this reservation is enforcible only because the James Van Dyk Company retained, with the right to use the name, the entire business of the bankrupt corporation, except these three names. On the other hand, this interpretation does not render the transfer of the good-will of these stores nugatory. It passes to the assignee the probability that the old customers will resort to the old place,” which is the definition of :good-will given by Lord Eldon in the case of Cruttwell v. Lye, 17 Ves. 335, 346. It passes to him all the good-will inherent in the business conducted in these stores, except the right to claim that business is conducted by the bankrupt corporation or its successor. In this regard, I have not-overlooked the fact that" the bill of sale is under seal, and that its terms are not to be varied or extended. In my opinion, however, the words used are sufficient to effectuate the intent of the parties.

The second, question is whether these defendants have unlawfully infringed the plaintiff’s property rights. It seems to me beyond question that Heroy and the F. V. Beilly Tea Company have infringed these rights:

As soon as Heroy was deposed, he organized the F. V. Beilly Tea Cdmpany. He interested F. V. Beilly, a brother of the deceased Bobert B. Beilly, in the corporation, though Beilly’s practical acquaintance with the tea business was slight and he has apparently taken no personal part in the business. Though over three years have passed, he is still employed, in a bank in Hew York and has not yet paid anything for his stock. It thus seems quite evident that his connection with the corporation was solicited only to give some excuse for the use of the name Reilly in the corporate name. It is quite true that the motive with which the name was assumed is immaterial. The only question before me is whether or not the use of that name is calculated to induce in the minds of the public the belief that they are dealing with the business owned by the plaintiffs. Chas. S. Higgins Co. v. Higgins Soap Co., 144 N. Y. 462. It is, however, illuminative of the personal attitude of the defendant Heroy in connection with the acts complained of. I also find that, immediately after the organization of the R. V. Reilly Tea Company, Heroy secured leases on some of the stores owned by the Robert B. Reilly Company and placed in charge of these stores some of the former employees of that company. These acts, under the circumstances testified to, do not constitute any unfair competition; and, in any event, unfair .competition before the' bankruptcy gives rise to no cause of action by the purchase of the good-will after bankruptcy. But the similarity of name of the corporations, the identity in several instances of the location of the stores and of the store managers, coupled with the subsequent advertisement of “ Reilly’s ” teas and “ Reilly’s ” coffees and a warning against- fakirs, in my opinion are clearly calculated to induce in the public the belief that these ‘stores are the stores of the Robert B. Reilly Company, and should be enjoined by a court of equity.

It is urged, however, that the plaintiffs are not, entitled to such an injunction, because they do not come into equity with clean hands. There is no doubt in my mind ljut that, until the deposition of the defendant Heroy, the teas and coffees sold by the Robert B. Reilly Company were mixed by Heroy and the standard fixed by him. He was not held out to the world as the basis of the reputation of these goods, nor was his skill in mixing their peculiar attribute, for he also mixed and bought the teas and coffees sold under the name of Heroy’s ” by another company; Moreover, it is conceded that any expert could arrive at practically the same standards and mixtures. When he left the Robert B. Reilly Company, and his skill was no longer at the command of that company, the company was, therefore, not deceiving the public by continuing to sell its goods under the old name. For this reason the case of Prince Mfg. Co. v. Prince Metallic Paint Co., 135 N. Y. 24, is clearly distinguishable. Since the bankrupt company could properly continue to use its former trade-name, its assignees could do the samé, provided, however, that they did not so change the nature of the article known by this name as to deceive the public. It does not appear that this name applied to any particular mixture of tea or coffee, but to all the teas and coffees sold by the Robert B. Reilly Company. After the plaintiffs obtained this business, they reduced thó price of these goods and stopped selling the more expensive mixtures as Reilly’s teas, and coffees. They did not, however, change any particular feature that distinguished those goods from other teas and coffees. A business with an established reputation and name cannot be held to be defrauding the public when it makes changes in the price and to some extent the grade of its goods, where those goods are not staple articles of fixed and definite ingredients and qualities. There is also no merit in the contention that the plaintiffs are not entitled to protection for the good-will of the Robert B. Reilly Company, 1 becáuse they are doing no business under that name. While they are not using the name of that corporation, they are using the name Reilly’s ” in connection with the stores run by the J ames Y an Dyk Company. They are not bound to run the business purchased from the bankrupt under the old name, but may run that business in connection with their own business and yet enjoy the value of the good-will bought by them".

The defendants also urge that the bankruptcy of the Robert B. Reilly Company was caused, at least in part, by the wrongful acts of James Yan Dyk, representing the plaintiffs. I find-no evidence of any such wrongful acts. Yan Dyk was asked by the corporation to assume its management. His acquiescence in that request was not wrongful, and the bankruptcy was precipitated shortly thereafter by the attachment levied by the defendant Heroy. After the attachment the plaintiff had a right to file a petition in involuntary bankruptcy; and, after a court of competent jurisdiction has passed upon the validity of its debt, I should not consider now whether or not that debt was fictitious. I also cannot consider whether or not Van Dyk had arranged to sell some of the stores to Heroy, after he purchased them at the bankruptcy sale. Even if Heroy’s story is true, the arrangement was never consummated and the plaintiffs should not, because of a claim of an agreement, which the defendant has never sought to enforce, be deprived of' protection for their legal rights.

I have rather reluctantly reached the conclusion -that the injunction should issue, also, against the defendant Osborne. It seems to me that the stores purchased by him were undoubtedly run for his account for some months and that, by reason of that fact and his failure to remove the signs from his store, he is not in a position to ask that the complaint be dismissed as against him.

Settle form of interlocutory judgment.

Judgment accordingly.  