
    Frederick W. Hehmeyer, Doing Business under the Trade Name or Style of The Bauer Chemical Company, Respondent, v. Harper’s Weekly Corporation and Norman Hapgood, Appellants, Impleaded with The McClure Publications, Incorporated, Defendant.
    First Department,
    December 10, 1915.
    Libel —article criticising medical preparation sold by agent — publication not libelous per se — failure to allege special damages.
    Where a publication is not libelous per se the plaintiff, in order to make out a cause of action, must allege special damages.
    Where the plaintiff did not manufacture a medical preparation called Sanatogen, but was merely the sales agent for the product in this country, a publication devoted to exposing fraudulent medical compounds which characterized the product sold by the plaintiff as a tonic as “ just plain, ordinary cottage cheese, prepared in powder form,” is not libelous per se, there being no charge that the plaintiff was aware of the ingredients, or was guilty of any false representation or deceit in advertising or selling the product.
    Where an attack is made, not upon the manufacturer or trader, but upon the quality of the article he makes or vends, the article to be actionable per se must import that he is guilty of deceit or malpractice in making or vending the article; otherwise there is no cause of action unless special damages are alleged.
    The fact that the vendors of other medicines were specifically charged with fraud in the same article does not import a similar charge against the plaintiff.
    Appeal by the defendants, Harper’s Weekly Corporation and another, from an order of the Supreme Court, made at the New York Special Term and entered in the office of the clerk of the county of New York on the 1st day of May, 1915, overruling their demurrer to the complaint and granting plaintiff’s motion for judgment on the pleadings.
    
      Emory R. Buckner [J. Lloyd Derby with him on the brief], for the appellants.
    
      Richard H. Clarke, for the respondent.
   Laughlin, J.:

This is an action for libel and it is based on a two and a quarter page article published on the 16th day of January, 1915, in Harper’s Weekly, of which it is alleged the defendant Hapgood is editor and manager, and which is published and managed by the other two defendants.

The plaintiff, under the name and style of The Bauer Chemical Company,” was engaged in business at 30 Irving place, borough of Manhattan, New York, and elsewhere, and sold and imported pharmaceutical and medicinal preparations,. including the importing and selling of the patented food tonic “ Sanatogen,” and, according to the allegations of the complaint, was the sole agent and licensee in the United States for the manufacture and sale thereof, but it is not alleged that he ever manufactured it.

The theory of the complaint is that the article is libelous per se against the plaintiff individually and in his business. The demurrer, jointly interposed by appellants, is upon the ground that the complaint fails to state facts sufficient to constitute a cause of action. Special damages are not alleged, and, therefore, the question presented by the appeal is whether the article is libelous per se against plaintiff individually or in his business. (Philipp Co. v. New Yorker Staats-Zeitung, 165 App. Div. 377, 390.)

I am of opinion that the article is not libelous per se, and that, therefore, it was essential to a statement of the cause of action that special damages be alleged. The article purported to have been written by one George Creel, and the head line in large type was “ Doc Munyon and his Pals.” In forceful language it denounces certain specified patented medicines, nostrums and foods as fraudulent, worthless and dangerous to health, and exposes the ingredients of which the same are composed as disclosed by chemical analysis. Toward the end of the article and under a subheading, Some Old Favorites,” discussing Dr. Kilmer’s Swamp Boot, Mrs. Winslow’s Soothing Syrup, Mrs. Lydia Pinkham’s Vegetable Compound, Beecham’s Cough Pills, Beecham’s Pills, Campho-Phenique, Glycozone, Lactopeptine, Vin l|/lariani, Baume Analgesique Bengue, the article in a separate four-line paragraph contained the following: ' Sanatogen, ‘ the life food and nerve tonic: ’ just plain, ordinary cottage cheese, prepared in powder form.” On the same page of the article was published what purports to be a picture of the label on the bottles in which Sanatogen is offered for sale, showing that Sanatogen was patented in the United States; that the word Sanatogen was registered; that Bauer & Company of Berlin, Germany, was the sole manufacturer, and that the Bauer Chemical Company, under which name the plaintiff conducts business at 30 Irving placé, New York city, was the sole licensee, importer and agent for the Berlin company, and underneath the picture of the label the paragraph already quoted was printed in italics.

It has long been the settled law of this State that an attack, not on a manufacturer or trader, but upon the quality of an article he makes or vends, must, to be actionable per se, import that he is guilty of deceit or malpractice in making or vending the article, and otherwise there is no cause of action unless special damages are alleged. (Tobias v. Harland, 4 Wend. 537; Kennedy v. Press Publishing Co., 41 Hun, 422; Le Massena v. Storm, 62 App. Div. 150; Marlin Fire Arms Co. v. Shields, 171 N. Y. 384, and cases cited; Philipp Co. v. New Yorker Staats-Zeitung, supra. See, also, Dooling v. Budget Publishing Co., 144 Mass. 258; Victor Safe & Lock Co. v. De Right, 147 Fed. Rep. 211; Hopkins Chemical Co. v. Read Drug & Chemical Co., 124 Md. 210; Bosi v. N. Y. Herald Co., 33 Misc. Rep. 622; affd., 58 App. Div. 619.)

The designation of plaintiff as licensee, importer and agent is the only reference in the publication either directly or indirectly to him or to the name under which he conducts business. Undoubtedly the plaintiff is sufficiently connected with the article by the label specifying the name under which he transacted business (Corr v. Sun Printing & Pub. Assn., 177 N. Y. 131), and that is admitted by the demurrer. (Townes v. N. Y. Evening Journal Pub. Co., 109 App. Div. 852.) It will be observed that the article, in so far as it relates to Sanatogen, is an attack, not upon the plaintiff or the Bauer Chemical Company, but upon the patented article itself, and perhaps upon the Bauer Company of Berlin, the manufacturers thereof. It is not, however, charged that the plaintiff was aware of the ingredients of which Sanatogen was composed, nor is it charged that he or the Bauer Chemical Company was guilty of any false representation or of deceit in advertising or selling Sanatogen. It is alleged that the plaintiff is the sole agent and licensee in the United States for the manufacture and sale of Sanatogen, and. it is claimed that it is, therefore, to he assumed that plaintiff knew the ingredients thereof, although it is not alleged that he ever manufactured it. But the alleged libelous article does not show that the plaintiff was authorized to manufacture Sanatogen, and it is not susceptible of such an inference. The mere fact that he was selling it is not sufficient to charge him with knowledge of the ingredients. (Hemmenway v. Woods, 18 Mass. 524.) It is not charged that he advertised it as the life food and nerve tonic,” nor is it stated by whom, if any one, it was so held out. The reference to plaintiff’s business name was plainly incidental to the object of the publication and does not constitute an attack upon his integrity or honesty. (See Rossiter v. N. Y. Press Co., Ltd., 141 App. Div. 339.)

The learned counsel for the respondent cites Larsen v. Brooklyn Daily Eagle (165 App. Div. 4; affd., 214 N. Y. 713) as decisive of this appeal. In that case the Appellate Division on demurrer sustained the sufficiency of the complaint, and on certification to the Court of Appeals that court also sustained it. The complaint there showed that the libelous article charged that ice cream manufactured by the plaintiffs under the name of the Neapolitan Ice Cream Company was sold at a specified store; that on a particular occasion a child, after eating some of the ice cream, was seized with convulsions and died, and that it was believed that the death was caused by the ice cream, and that four other children had been taken ill after eating" the ice cream in the same store and that one of them was seriously ill. Mr. Justice Burr, in writing for the majority in the Appellate Division, said: Ordinarily, a number of persons would not be made ill, and in one instance such illness be followed by death, after consuming an article of food, and directly in consequence thereof, unless such food contained injurious ingredients. While such ingredients may enter into the composition in a single instance without involving evil conduct on the part of the manufacturer, where it is repeatedly done but one inference may be drawn, and that is, that the consequence is the result of deceit and malpractice on his part. So construed, this article is more than a libel upon the thing manufactured; it is a reflection upon the honesty and integrity of the manufacturer. In Kennedy v. Press Publishing Co. (41 Hun, 422), relied on by respondent in this case, the court say: ‘ A libel on a thing may constitute a libel on a person. Thus to say of a brewer that he adulterates his beer, would be a libel upon him in his trade, not because of the allegation that the beer was bad, but because the language would import deceit and malpractice on the part of the brewer.' * * * If the article complained of had simply charged the commodities with being worthless, but not unwholesome, it would not have been actionable per se. In the case at bar the charge is pauch broader than that.”

That case is clearly distinguishable on the "facts from the case at bar.

There is no force in the contention that the article is libelous upon the theory that the plaintiff is charged with being a Pal ” of Doctor Munyon, who, it is charged, was a fraud and a cheat, and that, therefore, the article charges the plaintiff with being a fraud and cheat in that he has cheated the sick and deluded the suffering because he is selling Sanatogen as a food and nerve tonic, whereas it is only cottage cheese in powder form. The article, it is true, does charge that Doctor Munyon cheated the sick and deluded the suffering, but there is. no connection alleged between Doctor Munyon and the plaintiff, and there is no basis for the claim that the plaintiff is connected with the charge of fraud and deception made against Doctor Munyon, other than the mere fact that Sanatogen is commented on in the same article, as already stated.

It follows that the order overruling the demurrer should be reversed, with ten dollars costs and disbursements, and the demurrer sustained, with ten dollars costs, but with leave to plaintiff to amend on payment of the costs of the appeal and of the demurrer.

Ingraham, P. J., McLaughlin, Clarke and Scott, JJ., concurred.

Order reversed, with ten dollars costs and disbursements, and motion denied, with ten dollars costs, and demurrer sustained, with leave to plaintiff to amend on payment of costs.  