
    Antonio B. D’Altomonte, Respondent, v. New York Herald Company, Appellant.
    First Department,
    January 3, 1913.
    Libel — false statements as to authorship of article — Civil Rights Law — use of plaintiffs name for purposes of trade — complaint —joinder of causes of action.
    A complaint alleging in substance that the defendant published an article of a sensational nature, describing an absurd and improbable adventure written in the first person and falsely attributing the authorship thereof to the plaintiff, who was a traveler, writer and lecturer of recognized ability, etc., whereby he was "held up to public scandal, disgrace and ridicule, etc., states a cause of action for libel.
    Ingraham, P. J., and Scott, J., dissented, with opinion.
    The plaintiff may also maintain an action on such publication under section 61 of the Civil Rights Law, for the defendant made use of the plaintiff’s name ‘1 for the purposes of trade ” within the meaning of the statute.
    The action for libel and the action under section 61 of the Civil Rights Law may be joined in one complaint, as both causes of action arise out of the same transaction.
    Appeal by the defendant, the New York Herald Company, from an order of the Supreme Court,, made at the New York Special Term and entered in the office of the clerk of the county of New York on the 14th day of March, 1912, overruling the defendant’s demurrer to the complaint.
    
      Robert W. Candler, for the appellant.
    
      Michael Schaap, for the respondent.
   Clarke, J.:

I agree with the opinion of Mr. Justice Scott except so much thereof as sustains the demurrer to the first cause of action upon the ground that the article complained of is not libelous. The complaint alleges that the plaintiff was and still is a member of the Italian nobility, being a baron by birth; that he was and still is a member of the Italian Geographical Society of Milan, and a member of American Geographical Society of New York; that at the time of said publication he was of good name, fame and credit and well and favorably known through-' out the world, having been prominent in many endeavors of international scope; that he was a noted professional newspaper correspondent, traveler, writer and lecturer of recognized ability, commanding several languages; that from July, 1902, to December, 1905, he was commissioner of police in the Belgian Congo, was for some time chief editor of La Nazione, a daily newspaper of wide circulation published in Florence, Italy; that he. had delivered lectures on African life and politics before the Geographical S'ociéty of Milan and Florence and other audiences; that he had been employed from time to time by the police department of the cityx of New York and by the treasury department of the United States to do work in the investigation of crime and criminals; that at the time of said publication he was well-known authority on criminology and on African life and. politics; that he had written hooks, articles and pamphlets on said subjects which had attained wide circulation; that prior to the publications complained of he had enjoyed an international reputation for honesty, uprightness, integrity, fidelity,.dignity, competency and ability; that he had the acquaintance, friendship and respect of various and numerous business and professional- men of high standing, scientists and scholars throughout the world and had business connection with distinguished persons of various nations; that the article held him up to public «scandal, infamy and disgrace, ridicule and contempt, and to cause him to he believed by his neighbors, associates, friends and persons generally to have been guilty, and that he was guilty of sensationalism and bad taste, and for the purpose of recording a personal adventure to have falsified, and that he had falsified facts and incidents, and to injure and destroy the esteem in which plaintiff as an individual and in his professional calling had been held, and to deprive him of his standing among scholars and professional men; that said article consists of a story purporting to have been -written by plaintiff for defendant’s newspaper, and at the head thereof a short biography of plaintiff; that said story was fabricated by defendant or some person in its employ or by some person from whom it bought said article; that plaintiff is not the author of said story, nor was he ever connected with the persons or incidents mentioned and described; that said story represents plaintiff as describing himself in an absurd and improbable adventure, and exposes him to the natural inference, suspicion and belief that he was guilty of sensationalism and bad taste and of falsifying and fabricating facts, incidents, names, places and situations. This article contains a half page illustration and is headed “Stopping a Congo Cannibal Feast. The adventures in the African Forest wherein a young and courageous American is rescued just as he is about to be killed and eaten by savages.” It then gives a short biography of the writer, and states that “ The young American whom D’Altomonte and his party rescued from the cannibals is John Harris Walton, still living in San Paolo di Loando, serving as manager of the Hatton & Cookson Company concessions.” It is • sub-headed, “ By Baron Antonio Benedetti D’Altomonte,” and is written in the first person, “ The affair I dm about to detail occurred,” etc. •

I tiling the publication ascribing the authorship of such an article to a man of the standing and reputation which plaintiff claims for himself, admitted by the demurrer, if false and a forgery, is calculated to hold him up to ridicule and contempt and to destroy his influence as a writer and lecturer, and is susceptible of the construction and the consequences placed upon it by the complaint, I think it comes within the spirit of the decisions in Triggs v. Sun Printing & Pub. Assn. (179 N. Y. 144) and Holm v. Holm (146 App. Div. 75).

The order appealed from should be affirmed, with ten dollars costs and disbursements to the respondent, with leave to the defendant to withdraw the demurrer and to answer^ within twenty days on payment of costs in this court and in the court below.

McLaughlin and Dowling, JJ., concurred; Ingraham, P. J., and Scott, J., dissented in part.

Scott, J. (dissenting):

Plaintiff sues upon two causes of action — one for damages for libel and one for damages under section 51 of the Civil Rights Law, known as the right of privacy act. (See Laws of 1903, chap. 132; Consol. Laws, chap. 6 [Laws of 1909, chap. 14], § 51, as amd. by Laws of 1911, chap. 226.)

The defendant has demurred separately to each count for general insufficiency, and has also demurred to the complaint as improperly joining causes of action. ¡Both.causes of action are founded upon the publication by defendant of an article introduced by a short biography of plaintiff, and consisting of what purports to be a'short story written by him in the first person, and recounting in vivid language an adventure in which he took a leading part, and which resulted in the rescue of a white man who was about to be killed by African cannibals. The story is vividly told, and while its literary style may not be of the highest class, it contains nothing reflecting in the slightest degree upon the courage, resourcefulness or conduct of plaintiff. Indeed, his objection to it seems to be founded, upon the fact that it extols him so highly that he may be accused of undue self-laudation. He alleges that the story is untrue in every particular; that he did not write it, and that the incidents described therein never occurred. He, therefore, claims to have been libeled by it and seeks damages for its publication. He alleges no special damage. If, therefore, he can sustain the first count in his complaint, it must be because the article is libelous per se. Here falsity in a writing concerning a person does not constitute a libel. It must go further and tend to disgrace the person written about, or bring him into ridicule or contempt. (Martin v. Press Publishing Co., 93 App. Div. 531.) There is no ambiguity about the article complained of, and we agree with the learned justice at Special Term that it “ contains no reflection upon plaintiff’s honor or integrity, nor does it portray him in any ridiculous situations. ” The question whether the article is libelous or' not is, therefore, one for the court. (Moore v. Francis, 121 N. Y. 199.) We cannot find in the article anything tending in anywise to injure the plaintiff’s reputation, except perhaps as a skillful writer of fiction, but no case has yet gone so far as to hold that it-is libelous per se to attribute to a writer an inelegant literary style. Nor does it hold him up to ridicule in the sense in which the articles complained of in Triggs v. Sun Printing & Pub. Assn. (179 N. Y. 144) were deemed by the Court of Appeals to have held up the plaintiff in that action to ridicule. Those articles were avowedly written in jest With a view to amusing the readers of the newspaper at the expense of Prof. Triggs: The article complained of in plaintiff’s first cause of action is written in a perfectly serious vein and is, if anything, complimentary rather, than derogatory to plaintiff’s character. Doubtless it would be libelous'to falsely attribute to an author an obscene or profane article, or one which expressed sentiments abhorrent to right-thinking people, for such an article would hold the putative author up to scorn and contumely, but the article complained of here is not such an one. As to this cause of action, the demurrer should have been sustained.

As to the second cause of action, I think that the demurrer was rightly overruled. Section 51 of the Civil Eights Law reads, in part, as follows: “Any person whose name, portrait or picture is used within this State for advertising purposes or for the purposes of trade, without the- written consent first obtained as above provided, may maintain an equitable action * * * and may also sue and recover damages for any injuries sustainéd by reason of such use "x" * The question'is, whether the use of the plaintiff’s name as the author of the article complained of was a use “ for advertising purposes or for the purposes of trade.” I think it was. The article was not a news article in any proper sense, but purported to be a story of adventure and was attributed to plaintiff as a person of such experience and character that an article by him would be calculated to attract readers to the paper. The story would have been just as good (or bad) a one, as a literary production, if plaintiff’s name had been omitted, and if no author’s name had been appended. The obvious purpose of using plaintiff’s name was to give to the.story an attribute of verisimilitude and authenticity. ' This, as I consider, was using the name for the purposes "of trade.

. As to the joinder of the causes of action. It is apparent that both causes of action arise out of the same transaction, to wit, the .publication of the article complained of. All the damages the plaintiff suffered in consequence of the publication must be recovered in the same action. (Binns v. Vitagraph Co., 147 App. Div. 783.)

Ingraham, P. J., concurred,

Order affirmed, with ten dollars costs and disbursements, with leave to defendant to withdraw demurrer and to answer on payment of costs.  