
    404 F. 2d 998; 160 USPQ 45
    In re United Biscuit Company of America
    (No. 8046)
    United States Court of Customs and Patent Appeals,
    December 19, 1968
    
      Bair, Freeman & MoUnare, A. W. MoUnare, attorneys of record, for appellant. Robert 0. WilUams, of counsel.
    
      Joseph BcMmmel for the Commissioner of Patents.
    
      Jere W. Bears, of counsel.
    [Oral argument December 2, 1968 by Mr. Williams and Mr. Sears]
    Before Worley, Chief Judge, Kirkpatrick, Judge, setting by designation, Rich, Almond and Baldwin, Associate Judges.
    
   Worley, Ohief Judge,

delivered the opinion of the court:

United Biscuit seeks registration of “CHEBIE” for cookies, specifically sugar wafers. The examiner and Trademark Trial and Appeal Board refused registration, holding that mark to be likely, when applied to applicant’s goods, to cajuse confusion, or to cause mistake, or to deceive in view of the prior use and registration of “CHEEKY CHEEIE” for ice cream.

In support of its argument here that the board committed reversible error, appellant stresses that its cookies are a “dry bakery” product while ice cream is a refrigerated and perishable product, and that there are decided differences in the manufacture, distribution and display of the respective products.

Granted the truth of the allegations dealing with the production, distribution or display of the sugar wafers and ice cream, respectively, the board held that:

* * * Regardless of these distinctions, it appears to be well settled that when food items of the type here involved are sold under the substantially identical marks there would [be] a likelihood of confusion as to source. See: Goldenrod Ice Cream Company v. Louisville Pecan Company, 134 USPQ 255 (CCPA, 1962); Roman Meal Company v. Roman Crest Foods, Inc., 133 USPQ 202 (CCPA, 1962); and Drake Bakeries Incorporated v. Carnation Company, 136 USPQ 555 (TT&A Bd., 1963). * * *

We have examined the H. P. Hood & Sons, Inc. v. United Biscuit Company, 121 USPQ 45 (TT&A Bd., 1959) decision relied on by appellant, but agree with the board that that holding is hardly controlling in view of the cited decisions of this court to the contrary relied on by the board. See also Shawnee Milling Co. v. Sidney Wanner & Sons. Inc., 55 CCPA 957, 390 F. 2d 1002, 157 USPQ 57. Even aside from those decisions, we think the facts of record here amply support the board’s action, which is hereby affirmed. 
      
       Reported at 150 USPQ 696.
     
      
       Reg. No. 716,585, issued June 6, 1961.
     